What If? 2030 

We use our "What If? 2030" model

The model is basically designed to free the collective imagination of a group of people (could be from companies, institutions, organizations, and public sector). As a wrap up we will imagine and paint a joint picture of how the city could ideally look like in the future year of 2030. From there we work backwards, identifying barriers to overcome and actions to take to reach the `dream` future of the city.

The "What If?" model is an efficient way to unleash people`s fantasy and get constructive debate about the need for a future sustainable city. The model can be used by any organization to co-create the future we want – for a sector, a city, an organization etc. Instead of focusing on current challenges, tensions, different interests etc. which often takes over the discussion when working with multi-stakeholder initiatives and partnerships, the "What If?" approach focuses on joint goals and visions – which makes the spirit and foundation for any collaboration much more positive, constructive, and creative.

Sustainable as Standard - Value-based Design Leadership

With an extensive knowledge of Copenhagen at our disposal, we offer our clients customized consultancy services to highlight Copenhagen’s inspiring urbanism concepts as a model for increased competitiveness, innovation, and cross-disciplinary collaboration in cities around the world.

  • We specialize in urban development and planning frameworks reflected in the ideologies of Denmark’s value-based society.
  • In accordance with the UN Sustainable Development Goals (SDGs), we are committed to supporting urban leaders with comprehensive research, strategies and solutions for sustainable governance.
  • We work to inspire urban leaders with new knowledge on urban solutions that respond to our current public and environmental health challenges.

All of our clients are unique; every new client and their needs are different and we tailor our approach to meet these requirements. If you are looking for new strategies or solutions that support and sustain social vitality, resiliency, and healthy urban environments – we would love to hear from you!

“What If? 20230”- from case studies to professional practice healthy urban environments – we would love to hear from you!

One of our primary forms of consultancy programs is grounded in our workshop, “What If? 2030” – a leadership framework to translate case study success criteria from Scaledenmark tours to value-creating strategies in your own city.

We want to ensure that our clients feel empowered to apply the design knowledge gained from analyzing Copenhagen’s sustainable solutions.

We provide participants with an action-oriented approach to implement holistic design strategies generated from relevant case study models to deliver similar value-based urban strategies through their professional practice.

Services include:

  • Analysis, strategy and success criteria
  • Team building and co-creation
  • Engagement and development processes
  • Design ideation and phasing proposal

For consultancy inquiries, please contact us at